What information should my business plan include?

Your business plan should include:
o A description of your company’s new technology: what is it, what does it do, what are its special properties.
o An explanation as to why your company’s product is superior to other competing products or technologies.
o References to any and all patents directly or indirectly related to the product or technology.
o Potential applications of your product or technology, and descriptions thereof.
o Projected demand and potential revenue generated by your product. It is alright if you are unsure about this, but please provide educated projections.